Tourism Review: Volume 69 Issue 2

Judging the book by the cover: consumer preferences of hospitality industry uniforms for destination brands

Asli D.A. Tasci, Basak Denizci Guillet, William C. Gartner

The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their…

Approaches to seniors’ tourist behaviour

Karina Nielsen

The paper aims to identify main approaches to seniors’ tourist behaviour. Population ageing has contributed to increasing interest in seniors’ tourist behaviour in the developed…

Market segmentation by expenditure: an underutilized methodology in tourism research

Thea Vinnciombe, P.U. (Joey) Sou

The purpose of this study is to identify best practices in the implementation of market segmentation via expenditure in tourism research so that the practical potential of this…

Loyalty program in Africa: risk-seeking and risk-averse adventurers

Shogo Mlozi

This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based…

Challenges in achieving leadership structures for repositioning the destination Cyprus

Andreas Kagermeier

The aim of this contribution is to present the structural constraints faced by the Cypriot tourism industry on its path to changing its product portfolio, previously dominated by…