Tourism Review: Volume 68 Issue 3

One experience and multiple reviews: the case of upscale US hotels

Edwin N. Torres, Howard Adler, Xinran Lehto, Carl Behnke, Li Miao

The present study aimed to understand the relationships between the various kinds of feedback received by hospitality operators. Information from guests, experts, and internal…

Segmenting outbound tourists based on their activities: toward experiential consumption spheres in tourism services?

Jörg Finsterwalder, Christian Laesser

Classical socio‐demographic segmentation approaches of tourists mostly fail to cluster customer groups appropriately. More recent segmentation approaches have employed a more…

Marketing the adventure: utilizing the aspects of risk/fear/thrill to target the youth traveller segment

Fabian Schlegelmilch, Claudia Ollenburg

This research aims to investigate the importance of emotional appeals like risk/fear/thrill as main motivation to take part in adventure activities, and their possible utilisation…

Generation Y: evaluating services experiences through mobile ethnography

Matthias Muskat, Birgit Muskat, Anita Zehrer, Raechel Johns

This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the…