Tourism Review: Volume 61 Issue 3


Table of contents

Aspects to justify public tourism promotion: An economic perspective

Egon Smeral

In its efforts to foster tourism development the state has the choice of either giving direct grants or stimulating specipc investments and promoting co‐operation through…

Wine tourist motivation and the perceived importance of servicescape: A study conducted in Goa, India

Babu P. George

The present paper investigates the relationship between the type of wine tourist motivation and how much importance wine tourists motivated by each type give to the wine…


Geotourism: A new Form of Tourism utilising natural Landscapes and based on Imagination and Emotion

Jean‐Pierre Pralong

Tourists and visitors currently tend to consider environment and the purity of nature, educational tourism, culture and history, large‐ and small‐scale events, and…

Heritage tourism in Tunisia: Development one‐way choice

Selma Zaiane

Tunisian tourism plays a significant role in the economical balance of the country, providing an important source of entry to foreign currency, thanks to its privileged…

AIEST 2006 — report on workshop 1: New concepts for tourism marketing

Rico Maggi

In this session, chaired by Prof. Egon Smeral, four papers have been presented, all concentrating on new instruments for improving marketing in tourism.


AIEST 2006 — report on workshop 2: Dealing with volatile demand in tourism — how can marketing become more efficient and effective?

Fabian Widmann

Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of…

AIEST 2006 — report on workshop 3: Marketing tactics

Claude Origet du Cluzeau

A tactic can be considered as a way to implement a strategy and fulfil its objectives; in terms of marketing, it is an actual fact of promotion, pricing, branding or…

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  • Prof Dimitrios Buhalis