Research Journal of Textile and Apparel: Volume 22 Issue 4

Guest editorial

Chiara Colombi

Hyper-personalization – fashion sustainability through digital clienteling

Geetika Jain, Sapna Rakesh, Mohd Kamalun Nabi, K.R. Chaturvedi

This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation…

Heritage narratives in the digital era: How digital technologies have improved approaches and tools for fashion know-how, traditions, and memories

Marcella Martin, Federica Vacca

By considering the role of technology in museum archives and exhibitions, as well as company archives and production, this paper aims to present that digital technologies offer…

Fashion 4.0. Innovating fashion industry through digital transformation

Paola Bertola, Jose Teunissen

The on-going transition of societies and economies toward different organizational paradigms deeply informed by digital technologies is at the very center of current debates…

Digital innovation for sustainable apparel systems: Experiences based on projects in textile value chain development

Jonas Karl Johan Larsson

The purpose of this study is to evaluate four research and innovation projects, namely, from the perspective of innovation for sustainable development, with a particular focus on…

Fashion retailing “tech-gagement”: engagement fueled by new technology

Chiara Colombi, Pielah Kim, Nioka Wyatt

The state of interactive digital technology is evolving rapidly and has shifted the ways in which customers shop dramatically. This trend heightens the need for research that…