Table of contents
Look out Mickey Mouse, the Russian Smeshariki are going to Market
Igor V. Gladkikh, Sergei A. Starov, Edward Desmarais, Gavriel MeirovichThe case describes the popular Russian children's animated TV series named the Smeshariki, its parent company (Marmelad), the domestic animation industry, and the principal…
The Vitamin Shoppe: Analyzing the Supply Chain
Margaret Ake, Kristine Kelly, Lauren Fournier, Jacob KidderEarly in 2008, Tony Truesdale, President of the Vitamin Shoppe, was preparing for a meeting with the company's investment bankers. In particular, he was wrestling with supply…
Hitting the Brakes: Toyota in Crisis
John A. Parnell, John E. Spillan, Marlon R. McPhattar, Donald L. LesterThe decade from 2000 until 2010 was a turbulent time for Toyota Motor Company. The carmaker came under significant criticism from the United States government, consumers…
The William Penn: The End of the Line?
Charles M. Carson, Donald C. Mosley, John S. Bishop, Douglas L. SmithThis case involves the issues within an organization of growth, expansion, change, and a possible shift of focus from hobby to profit. The case also deals with important factors…
Under Armour: Taking on the Goliaths
Rita J. Shea-Van FossenThis case traces Under Armour from its founding in 1996 through 2008 when the company entered the hyper-competitive non-cleated athletic footwear market. In 1996, with an…
