The CASE Journal: Volume 2 Issue 2

Subject:

Table of contents

Brake Lights at the Border: Going International Twenty–Two Miles Away1

Scott D. Roberts, Joe S. Anderson, Susan K. Williams

Russ Clark is a successful NAPA Auto Parts franchisee in Yuma County, Arizona. He sees opportunity in the neighboring Mexican city of San Luis Rıo Colorado. But crossing the…

TASER International, Inc. -- Grappling with Growth

Susan K. Williams, Joe S. Anderson, Jack Dustman, Scott D. Roberts

TASER International, Inc. is one of the world's leading less-lethal weapons manufacturers and distributors. The case begins with a dramatic moment as the President and CEO of…

Threadneedle Eyes European Expansion

Wesley W. Marple

Threadneedle Investments, a leading UK Investment management company, was engaged in strategic discussions about future growth in its retail mutual funds business. The firm's Vice…

Sailing Through a Lull at Sabre Yachts1

Thomas C. Leach, Barry R. Armandi, Herbert Sherman

Derived from field interviews and secondary research, the case describes the dilemma that the Marketing Manager Bentley Collins of Sabre Yachts faces in developing a profitable…

To Palletize or Not to Palletize?

Gary Clendenen, John Mark Hutchins

East Texas Oxygen (ETOX) delivered high-pressure cylinders of gases such as oxygen and nitrogen to twelve wholly-owned branches scattered throughout East Texas and Louisiana…

Cover of The CASE Journal

ISSN:

1544-9106

Online date, start – end:

2004

Copyright Holder:

Emerald Publishing Limited