Table of contents
Case Research and Writing: Professor Moore Can't Get There From Here
Thomas C. LeachThis article, written in the case format, is an extension of the article entitled “Case Research and Writing: Three Days in the Life of Professor Moore” published in The CASE…
The Anatomy of an Instructional Case from a Reviewer's Perspective
James J. CarrollThis article is a continuation of the article entitled “A Primer on Case Reviewing” published in The CASE Journal, Volume 1, Issue 1. Used in conjunction with the article “Case…
The R.C. Bigelow Tea Company Case Study
Laurence Weinstein, Cindi BigelowMs. Cindi Bigelow, COO and third generation in her family to head the R.C. Bigelow Tea Company, located in Fairfield, CT, believed one strategy to move her business forward would…
Reader's Digest: Inform, Enrich, Entertain, and Inspire
Pauline Assenza, Alan B. EisnerAfter decades of successful expansion, The Reader's Digest Association's products were mature. With an average readership age for the flagship Reader's Digest magazine of 50.3 in…
