The CASE Journal: Volume 19 Issue 5

Tequila Arette®

Carlos López-Hernández, Francisco López, Ana Cristina González

The case study is based on a series of in-depth interviews carried out with the owners and directors of the company. The data are complemented by documentary analysis, including…

Barking up the wrong tree: when you do not hire a business lawyer, reality bites

Robin Clark, Joanna Kimbell, William Biggs

This case was developed from both primary and secondary sources. Primary sources were interviews. The secondary sources include legal opinions and journal articles.

Currency crisis: Turkey in 2021

Ming Tsang

This case study is developed from secondary sources. Two types of data were used to develop this case. The statistical data are gathered from sources such as Yahoo! Finance…

Times are changing: the case of Movado Group

Phuong Anh Nguyen, Wenting Pan

To develop the case, the authors used secondary sources including company annual reports, industry reports, news articles, social media sites, academic journal articles and…

Unravelling challenges of COVID-19 pandemic through risk and controls turnaround: the case of Dots & Lines

Sujeewa Damayanthi, Kumudu Kapiyangoda, Tharusha Gooneratne

The focused case is a “disguised case” developed based on a real-life apparel company in Sri Lanka. The authors have disguised the company name and have not revealed the identity…

Coca-Cola product placement strategy backfires – a case of celebrity activism

Avil Saldanha, Rekha Aranha

A secondary research method was used to collect data for this case. The authors have made use of newspaper articles and published articles written by journalists and experts which…

Club Mahindra: culture as an enabler of future business strategy

Debmallya Chatterjee, Snehal Shah, Neeraj Swaroop

The case was developed from both primary and secondary sources. The secondary data was sourced from annual reports, industry reports, company websites and news articles. Primary…