Table of contents
A case study on marketing strategy of boAt
Lakshya Singh, Amit Kumar AgrawalAll aspects like finances, marketing strategy, competitors, etc. have been taken into account to provide the readers a complete and realistic image about the working, decisions…
Should I buy a Caribbean condo during a pandemic? Valuing a real estate investment using cash flows
Louis GattisThis case was a real-life situation faced by the author. Names were changed, so students would not know that the author was the protagonist. The case had been developed over…
Kiva: wow, $10 million!
Joe S. Anderson, Susan K. WilliamsThis compact case is based on secondary, published information about the Kiva organization, both in book and article format, listed in the reference list at the end of this…
Re-planning a fundraising event during a global pandemic
Susan CholetteThe case recounts actual events and embeds information that has either been provided by the organization or that is publicly available from secondary sources, such as links to…
Sustainable wine tourism as a diversification strategy: a different approach in a rural cooperative
Dora Almeida, José Massuça, Ana Fialho, Andreia DionisioStrategic management is the focus area in this case study, so it is important to consider different sources of information to make strategic decisions. Considering the different…
Fair chances for work: examining hiring practices for background checks and disparate impact
Emily Grace Hammer, Joanna KimbellThis case was developed from both secondary and primary sources. The secondary sources include journal and newspaper articles. Primary sources include court proceedings, industry…
There are just too many labours: productivity improvement in collecting waste at ASL
Chandan Vichoray, Anant Deogaonkar, Rupesh Pais, Sunita DhoteOne of the major reasons of layout-related difficulties faced by manufacturing industries is non-value-adding and redundant work. Plant layout study aims at economic production…
Education and employment reforms toward developing human capital: the case of Qatar
Sammy Abdalla Hazaimeh, Said Elbanna, Tahniyath FatimaThis study aims to build on the human capital development theory that focuses on the education and development of individuals considering their spillover impact on the…
Decision-making using regression analysis: a case study on Top Tier Holidays LLP
Nitesh Kumar, Abinash Rath, Anil Kumar Singh, Sunildro L.S. AkoijamThis study aims to investigate the factors that contribute to the overall tour experience and services provided by Top Tier Holidays. The study is mixed in nature, and the…
Masuum baby food – a positioning conundrum
Mahadevan S., Jayanthi Thanigan, Srinivasa Reddy N.Primary and secondary data.
How to enter paradise on earth: a case study of Aava
Zia Ul HaqThis case has been tested twice in the classroom of 40 students in two leading Indian institutions, IIM Ahmedabad (among a group of 40 faculty development programme participants…
