Table of contents
Global Enterprises: contemporarisation of khadi products in India
Sasmita Swain, Sri Krishna Sudheer PatojuThis paper aims to explain the theory of stakeholder, value chain analysis and triple bottom line sustainability approach.
Hoarding essential products during the COVID-19 pandemic
Abderrahman Hassi, Giovanna StortiThis case was created based on secondary sources available in the public domain (i.e. news articles). This case has been taught in an undergraduate course of principles of…
Tembo Global Industries Limited – financing dilemma for the COVID-19 project
Pervin A. Gandhi, Sujo ThomasThe case proposes a discussion of the time value of money and capital budgeting concepts, including determining the effective overall cost of capital, estimating working capital…
The coffee shop dilemma: a case of entrepreneur activism or ethical dissent?
Salvador G. Villegas, Pamela Monaghan-GeernaertThis case offers the students to see the impact business ethics concepts, including corporate social responsibility, ethical obligation, ethical strategy, alienation, corporate…
Cycle Pure Agarbathies: branding fragrance across the world
N.S. Padmanabhan, Smitha Siji, M.C. MinimolThis case facilitates the learning of marketing concepts like segmentation, targetting and positioning, marketing mix, branding strategies and digital marketing strategies.
Managing campgrounds and “glampgrounds”
Christopher CraigEthnographic interview/observation; analysis of public data; literature review.
Thomas Cook: flightpath to failure
Susan SmithTo evaluate Thomas Cook’s financial condition, students deploy financial analysis techniques including comparative analysis. The role of financial reporting in impressions…
Was the change in accounting standard favourable to the financial reporting of AirAsia? From IAS 17 Leases to IFRS 16 Leases
Sue Chern Ooi, Chee Chee LimThis case uses agency theory and decision usefulness approach to justify whether the change in accounting standard from IAS 17 Leases to IFRS 16 Leases favourably or adversely…
Would Mondelez branch out into plant-based products in India?
Senthilvelkumar K.R.Prepared based on Secondary Sources of Published Information.
