The CASE Journal: Volume 18 Issue 5

Editorial

Rebecca J. Morris

Integrated case for COVID-19: hospitality management, finance, marketing, strategy, and sustainability – “Good ‘Ol Camp Teddy amidst the COVID pandemic”

George L. De Feis, Donald Grunewald

Later in the discussion, the options for long run strategy in dealing with a possible takeover offer and other strategic options can be discussed by the class. Lack of familiarity…

Paranoiabox.ru: Russian start-up growth decision dilemma

Alla Dementieva, Olga Kandinskaia, Olga Khotyasheva

The novelty of this case is the multidisciplinary focus where the aspects of entrepreneurship, marketing strategy and finance are mixed together. Students are expected to apply…

Qualtrics and the Utah Jazz – a paradoxical relationship

Skyler King, Anthony Allred, Clinton Amos

The purpose of this paper is to provide a medium for in-class discussions on trade-offs in investments in different marketing activities.

When foreign direct investment is threatened: Rio Tinto and Richards Bay Minerals

Amy Fisher Moore, Marianne Matthee

The theoretical basis of the teaching note is grounded in theory associated with macroeconomics and foreign direct investment (FDI); in particular why FDI is important to a…

Alkem Laboratories: managing employee motivation during pandemics

Subrat Sarangi, Ashok Priyadarshi, Gloryson R.B. Chalil, Rasananda Panda

The case dwells with the following theoretical concepts: Appreciate the different need dimensions required to motivate different employee types based on need theory (Alderfer…

Social shopping at Goel Stores: forging ahead through the use of social media

Anagha Shukre, Naresh Verma

The case study is based on field research and also on secondary data. A primary survey is included in the case study. Simple frequency and factor analysis as statistical tools…

Circular beauty at Nafigate Cosmetics: balancing new brand concepts with growth through contract manufacturing

Květa Olšanová, Gina Cook, Petr Král

This case was developed from both secondary and primary sources. The secondary sources include the company’s website and social media, social media sites and PR news reports…