The CASE Journal: Volume 18 Issue 4

Editorial

Rebecca J. Morris

To be or not to be? A tale of immigrants’ entrepreneurial journey: the case of Sinorama’s international tourism empire

Zheni Wang, Kauther Badr

Transnational entrepreneurs (TEs) are individuals that migrate from one country to another, concurrently maintaining business-related linkages with their former country of origin…

Student “work group” not working

Happy Paul, Srinivasan Tatachari

The primary focus of this case is on group dynamics, including group development, interpersonal conflicts, and team effectiveness. Appropriate theories and frameworks are drawn…

Demystifying the person brand – Roger Federer: the greatest of all times (G.O.A.T.)

Anagha Shukre, Sreejith Ummathiriyan

This case study is a compilation of data gathered from secondary data sources.

Luckin Coffee Inc.: brewing fraud

Anupam Mehta

This case is based on using the fraud triangle, theoretical aspects like rationalization and motivation for understanding the financial pressures and corporate greed lead to…

The worker bee’s dilemma: move out to move up?

Tyechia Veronica Paul

This case is underpinned by multiple motivational theories, including Maslow’s Hierarchy, Alderfer’s existence relatedness growth, equity theory, expectancy theory and Herzberg’s…

Attitune music: the econometrics of jazz

Jan-Jan Soon

This study aims to use a variant from the family of discrete choice models, i.e. the logit model, to analyse the relationship between the Y dependent and X explanatory variables…

“Content, content everywhere… . . How to reach and engage consumers?” – Brand Nabhi Sutra

Viral Nagori, Crystal Magotra

The SAVE framework introduced by Richard Ettenson, Eduardo Conrado and Jonathan Knowles can be used to address the problem of content saturation and to plan content strategies for…

Haus Liebe brothel: ethical decision-making in a foreign culture

Everett S.P. Spain, Lissa V. Young, Russell P. Lemler

The authors believe the theoretical foundations for this case study lie in the following two disciplines, primarily, but could be expanded to religion and organizational…