The CASE Journal: Volume 17 Issue 6

Editorial

Rebecca J. Morris

Peloton’s ride to growth

Christopher Curtis Winchester, Erin Pleggenkuhle-Miles, Andrea Erin Bass

The theoretical basis for this case is a focus on vertical integration, first-mover advantage and competitive dynamics. Vertical integration is based on Williamson’s (1979) theory…

Growing pains – a case study from higher education

Oyvin Kyvik

The teaching case study is based on a (real-life) complex organizational and strategic context, and several bodies of literature may be used to interpret, analyze, explore and…

Growth through repositioning – the case of IHCL

Shobha Menon

This case highlights repositioning strategies that change a product’s position in the minds of the consumer in response to changes in market conditions. These changes should be…

The downfall of fairness era - road ahead for HUL’s Dove, Fair and Lovely

Jayakrishnan S.

Consumption and consumer behaviour are driven by social and cultural factors. The global movement against racism and skin colour bias has created a situation where companies need…

The saga of a Chinese company being listed on a US stock exchange – a global financial reporting case study

Jayanti Bandyopadhyay, Hongtao Guo, Miranda Lam, Jinying Liu

We obtained information on China Gerui from secondary published sources, including annual reports downloaded from the Securities and Exchange Commission’s (SEC) EDGAR database…

ZealVita: winning marketing formula

Surya Mahadevan, Jayanthi Thanigan, Srinivasa Reddy

The case is written based on general experience.

Starbucks and HMSHost: addressing discrimination across organizational boundaries

Kelly R. Hall, Juanne Greene, Ram Subramanian, Emily Tichenor

1. Maria Jarlstrom, Essi Saru, and Sinikka Vanhala, “Sustainable Human Resource Management With Salience of Stakeholders: A Top Management Perspective,” Journal of Business…