Table of contents
Cash: never leave home with it?
Emma Marie Fleck, Michael E. OzlanskiThe learning objectives aim to provide an understanding of the changing nature of consumer payments and the impact upon both businesses and consumers. This can be achieved by…
America’s major league soccer: artificial intelligence and the quest to become a world class league
Muralee Das, Susan MyrdenResource-based view (RBV) theory (Barney, 1991; Barney and Mackey, 2016; Nagano, 2020) states that a firm’s tangible and intangible resources can represent a sustainable…
Lean production system: compatible with Malaysian culture?
Siew Imm Ng, Ck Cha, Murali Sambasivan, Azmawani Abd RahmanAn instructor could link the case to lean production principles and Kurt Lewin’s change management model, key reading materials on these theories are, namely, Lewin, K (1947…
Why this realtor®? Branding at Boyes Group Realty Inc. version: 2020-10-07
Brooke Klassen, Brian LaneThe case learning objectives and discussion questions relate very closely to several theories related to branding, including brand positioning, brand growth, brand management…
The case of a management institute in India: recrafting the vision and mission
Abhinava S. Singh, Mayur Dashrathlal ShahThe fundamental concepts in strategic management including vision, mission and setting objectives, external and internal environment analysis, SWOT, stakeholders in strategic…
