The CASE Journal: Volume 15 Issue 5


Table of contents - Special Issue: Underrepresented perspectives: Black leaders in business

Guest Editors: Mary Foster

Quick start guide: how to review teaching cases

Mary Kuchta Foster

Metacognition, learning how to learn, peer feedback and peer review.

Traci Lynn Jewelry: an entrepreneur maximizing shining opportunities

Caroline E. Glackin

The central issue in the case is opportunity identification and decision making. While the literature on direct selling is limited, much has been written about ideation…

Assessing a golden opportunity: CEO performance at McDonald’s

Lee B. Boyar, Paquita Davis-Friday

Financial accounting to assess stewardship: the case requires students to evaluate Thompson’s stewardship of McDonald’s, in part based on the company’s financial accounting…

Guess who’s coming to deliver? Tough decisions about race in the workplace

Katina Williams Thompson, Susan Dustin

The authors used Sue’s (2010) microaggression process model and Freeman et al.’s (2010) stakeholder theory as a theoretical basis for this case.

Green Forever Landscaping and Design, Inc.: how an entrepreneur grew his business

Minnette A. Bumpus, Nikita Floyd

The case should be introduced after students have been exposed to the following topics: the practice of entrepreneurship, opportunity recognition, market segmentation and minority…

Ghacem in Ghana: marketing cement in a newly competitive environment

Israel Kpekpena, Haiyan Hu

This case study applies the scanning of marketing environment (i.e. typology of marketing environments); strategic marketing planning process, involving SWOT analysis, growth…

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