The CASE Journal: Volume 15 Issue 4

Letter from the Editor

Rebecca J. Morris

Can Chipotle compete by delivering “food with integrity”?

Pauline Assenza, Michael S. Lewis

The case data were obtained from secondary sources including academic, newspaper and periodical sources.

Burned-N-Turned: feeding the fracking boom

Beauvais R. Anderson, Joe Anderson, Susan K. Williams

The discussion questions relating to the case focus students’ attention on breaking away from the intuitive/emotional “boom mentality” driving their business decision and ask them…

Put on the spot

Chad Plenge, Jordon Swain, James Cornwell

The case was created via an interview of the protagonist in 2018 at the US Military Academy by the authors.

Bureau de Eventos: internationalization of an emerging country event planning company

Vivian Peuker Steinhauser, Angela da Rocha

The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers…

Flight or fight: a case study in resolving ethical issues

David S. Christensen, Paul Schneider, Jeff Orton

Students apply the new Institute of Management Accounting (IMA) ethics standard to “contribute to a positive ethical culture” and advice to “actively seek to resolve an ethical…

Building, leading, and sustaining a cultural enterprise: Martin Guitar in 2019

Roland J. Kushner

The case includes theoretical references to family business, organizational culture, resource-based value and leadership.

Philadelphia’s taxing decision: pros and cons of a “soda tax”

Paul Byrne, Dmitriy Chulkov, Dmitri Nizovtsev

This descriptive case study applies economic concepts to an issue of public policy, and helps build students’ critical thinking, analytical and quantitative skills. The case…