Table of contents
Maison Maille: making mustard aspirational to younger consumers
Marie-Cécile Cervellon, Lea LemboThis case introduces students to the heritage brand Maille. Dating back to 1747, this brand has managed to elevate the image of mustard from commodity to premium product…
Yellow card: U.S. Women’s Soccer seeks pay equity
Joanna Kimbell, Anne Macy, Emily Ehrlich Hammer, Denise PhilpotThe Women’s US Soccer team in 2016 entered into the summer Olympics with a dark cloud over their heads, the lack of pay equity in the sport of soccer. Despite being heralded as…
SmartPooch: pre-venture opportunity assessment
Mark RiceIn an MBA capstone project course, a team of four mid-career, working professionals had assessed the feasibility of a new venture idea. All four were dog-lovers who had been…
Pritchett Controls: ten years into employee ownership
Richard C. Hoffman, Wayne H. Decker, Frank ShipperThis case illustrates the rationale for adopting employee ownership, and difficulties in implementing employee empowerment beyond investment. In the beginning it focuses on why…
The dilemma down under
Michael E. Ricco, Patrik HultbergThe dilemma down under is a two-party distributive negotiation with integrative potential. A large airline, Transpacific Airlines (TPA), created an internal tour operator brand…
Jigsaw Academy: outreaching the analytics market
Tuhin Sengupta, Arunava GhoshIn May 2016, Sarita Digumarti, Chief Operating Officer of Jigsaw Academy in Bengaluru, India, faced a challenging situation. Jigsaw Academy provided online courses in data…
Exploration of the efficacy of the case method of teaching
Marlene M. Reed, Rochelle Reed BrunsonThe purpose of this research is to identify studies that had been undertaken to determine the efficacy of the case method of teaching as compared to the lecture method in an…
