Table of contents
Competing with the grey market: Puzey and Payne in Zimbabwe
Amon Simba, David J. Smith, Tatenda DubeThe case study analyses competition in the automobile industry in Zimbabwe, a developing economy. From that perspective, it discusses Puzey and Payne’s business operations; a…
Under Armour: repositioning for the global stage
Constance R. James, Keith WhitneyOver the last two decades, Under Armour (UA) has emerged from being the “underdog” in the sports apparel and footwear industry to being a leader in the industry, with a fierce…
Thorsby-Wando Marine Refit, Inc.: refurbishing a supplier selection tool
John E. Timmerman, Serhiy Y. Ponomarov, R. Franklin Morris, JrRick Jamison, as Project Manager for the highly profitable Mega-Yacht division of Thorsby-Wando Marine Refit, Inc., has been assigned the task of revamping the supplier evaluation…
Navy expeditionary logistics
Keenan Yoho, Uday ApteContinuous process improvement has been widely taught in business schools and has yielded real results and success in both for-profit and non-profit sectors. Though there have…
Crafting a teaching case study: ideation to publication
Erica Berte, Vijaya Narapareddy, Marlene M. Reed, J. Kay Keels“I think I would like to write a case. What do I do now?” The purpose of this paper is to answer this often-asked question by presenting a useful guide for case writers which…
