Table of contents
“Charmingly delicious”: childhood obesity and General Mills’ dilemma
Eric D. Yordy, Nita Paden, Katlin BryantIn 2010, approximately one-third of US children and adolescents were classified as at least overweight, with 17 percent classified as obese. In addition to other causes, the…
Cupcakes by Lizbeth: flash in the baking pan or here to stay
Sambhavi Lakshminarayanan, Savita HanspalCupcakes by Lizbeth (CBL) was a “gourmet” cupcake‐focussed retail store chain founded by a married couple. Eight years after opening, CBL used the relatively uncommon process of a…
IHCL's menu of hotels: competing for the Indian hotelscape
Subhadip Roy, Subhalaxmi MohapatraThe present case study discusses the multi-branded strategy of hotels by the Indian Hotels Company Limited (IHCL) in 2012. The brand architecture of the group in 2012 consisted of…
The tax man cometh
Aundrea Kay Guess, Carolyn ConnFor four years, Valerie Thorpe was Director of Accounting for Taurus Construction. She was fired by the company's owner, Vic Bullard, when she refused to falsify accounting…
Making the business of “doing good” a good business
Miranda Lam, Edward DesmaraisBonnie CLAC (car loans and counseling) is a social entrepreneurship venture whose mission was to help low-to-moderate income consumers purchase new cars. Co-founder and social…
