The CASE Journal: Volume 1 Issue 2

Letter from the Editor

Herbert Sherman

Ascom Marketing and Publishing: Entrepreneurship in the United Arab Emirates*

Kermit W. Kuehn

The case takes place in the city of Dubai, United Arab Emirates, a booming regional tourist and commercial center located on the Arab (Persian) Gulf coast of the Arabian…

AAA Construction: A Family Business in Crisis

Donald L. Lester

This case demonstrates the difficulties encountered by small family businesses when the founder passes away without having properly prepared for succession. AAA Construction was a…

Pastor Karl at the Whitney Avenue Congregational Church

David O'Connell

This case presents the challenges facing a new pastor at Whitney Avenue Congregational church. For many years the church has seen declining membership. Karl, the new pastor, is…

At the Heart of Controversy: Genentech Markets a Genetically Engineered Drug

Diana Ross, Kent Royalty, Karl Kampschroeder

This case, developed from a wide variety of publicly available information, presents ethical and economic issues arising from the development, marketing, and pricing of a biotech…

Everquest®: Entertainment or Addiction?1

Judith W. Spain, Gina Vega

SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful…