Table of contents
Interview with Nicky Grist Former World Rally Championship co-driver
Andrew WattsNicky Grist is probably best known as a former World Rally Championship (WRC) co-driver and for his achievements in the arena of world rallying. He is most closely associated with…
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Yong Jae Ko, Kyoungtae Kim, Cathryn L Claussen, Tae Hee KimThis study examined theoretical relationships between key variables of sponsorship effectiveness that include sponsor awareness, corporate image and future purchase intention…
Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
Sten Söderman, Harald DollesThe aim of this research was to identify and describe driving forces of importance in sponsorship during the seven years preceding a mega-sporting event like the Olympic Games…
Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008
Yong Jae Ko, Hyewon Park, Cathryn L ClaussenAction sports are beginning to acquire the status of mainstream sports and are increasingly recognised as a profitable enterprise by both the sports industry and the business…
An examination of the impact of player transgressions on sponsorship b2b relationships
Kate Westberg, Constantino Stavros, Bradley WilsonThis study examines the impact of transgressions committed by team members in professional sport on the sports organisation's relationship with its sponsors. In-depth interviews…
The chips are in: enhancing sports through RFID technology
David C WyldThis article examines the applications of RFID technology in the world of sport. It provides the reader with an overview of RFID and its uses in business. The article looks at how…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang