Table of contents
Interview with John Constantinou European Sponsorship/Promotions Manager Sony Computer Entertainment Europe
Simon RinesJohn Constantinou discuss his role at Sony Computer Entertainment and how the company embraced sponsorship as a key part of its marketing strategy. He explains the need to…
175
Internet sports marketing and competitive advantage for professional sports clubs: bridging the gap between theory and practice
Daniel M Evans, Aaron CT SmithThis research identifies internet-based opportunities for developing competitive marketing advantages and provides recommendations for the use of the internet in sports marketing…
800
The role of special programmes and services for season ticket holders in predicting game consumption
James J Zhang, Daniel Connaughton, Carrianne E VaughnThis paper assesses the quality of special programmes and services for season ticket holders and their predictability to game consumption. Participants were season ticket holders…
128
The role of involvement and income in predicting large and small donations to college athletics
Rodoula TsiotsouThe purpose of the study was to classify donors who make large donations and those who make small donations to athletics programmes. In particular, the study investigated the…
168
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang