Table of contents
Interview with Nigel Currie, Joint Chairman, European Sponsorship Association
Simon RinesNigel Currie discusses the recent formation of the European Sponsorship Association and the role he sees it playing in the development of sponsorship in Europe, including how ESA…
108
Promoting Water Polo in Greece: Applying Marketing Theories and Techniques to Sport
Yanni D. Afthinos, Dimitris P. GargalianosThe purpose of this paper is to present the theoretical conceptualisation that led to the communication improvements needed for water polo in Greece. The paper also studies the…
117
Consumers' Perceptions of NFL Stadium Naming Rights
Perry Haan, Matt ShankThis study assesses consumer awareness of National Football League (NFL) stadium names and examines consumers' familiarity with sponsoring companies' industries and products. It…
275
Impact of Sponsorship on Companies That Supported the 2002 Salt Lake City Winter Paralympics
Mehmet A. Ozturk, Settar KocakThe purpose of this study was to investigate the impact of sponsorship on companies that supported the 2002 Winter Paralympics. The aim of the study was to find out whether…
288
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang