International Journal of Sports Marketing and Sponsorship: Volume 5 Issue 2

Subject:

Table of contents

Effects of F1 Grand Prix Sponsorship by Cigarette Brands on Adolescents' Cognitive and Behavioural Responses

Jean-Charles Chebat, François Daoud

The strategic importance of sponsorship of sports events by the tobacco industry has been increasing since tobacco firms have been constrained in their advertising activities. The…

An Inside View of Tobacco Sports Sponsorship: An Historical Perspective

Anne M. Lavack

Faced with ever-increasing advertising restrictions, sponsorship of sports has been an important promotional avenue for tobacco companies in North America and around the world…

Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

John Clark, Tony Lachowetz, Richard L. Irwin, Kurt Schimmel

To date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship…

Men's Versus Women's Collegiate Basketball Customers: Attitudinal Favorableness and the Environment

Lynn R. Kahle, Damon Aiken, Vassilis Dalakas, Marc Duncan

This article sheds light on how fans, as consumers of sports, perceive environmental factors at collegiate sporting events and how these consumer perceptions relate to positive…

Cover of International Journal of Sports Marketing and Sponsorship

ISSN:

1464-6668

Online date, start – end:

1999

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr James Zhang