International Journal of Sports Marketing and Sponsorship: Volume 4 Issue 4

Editorial

John Amis

An Interview with David Stubbs, Executive Director, Committed to Green Foundation

Trevor Slack

David Stubbs is a specialist in conservation biology and environmental management with particular application to the sport and recreation industry. Here he talks to Trevor Slack…

Relationship Marketing and Interactive Fan Festivals: The Women's United Soccer Association's ‘Soccer Sensation’

Elizabeth Jowdy, Mark McDonald

This case study demonstrates how a start-up professional sport league, the Women's United Soccer Association (WUSA), successfully incorporated an interactive fan festival into its…

A Framework for Understanding Cause-Related Sport Marketing Programs

Tony Lachowetz, James Gladden

To date, cause-related sport marketing (CRSM) has not received much academic attention. However, it is particularly relevant given recent estimates on the amounts that will be…

Marketing the Host City: Analyzing Exposure Generated By a Sport Event

B. Christine Green, Carla Costa, Maureen Fitzgerald

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of…

Influences on Consumer Responses to Winter Olympics Sponsorship

Donald P. Roy, Timothy R. Graeff

Perceived fit between a sponsoring brand and an event is considered to be a key sponsorship requirement, but little is known about the variables that are related to perceived fit…

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