International Journal of Sports Marketing and Sponsorship: Volume 4 Issue 2

Editorial

John Amis

Company Round-up

An Interview with Alycen McAuley, Director of Corporate Sponsorships, Charles Schwab

Jay Gladden

Alycen McAuley is the Director of Corporate Sponsorships for Charles Schwab, a Fortune 500 financial services company. Here she talks with Jay Gladden about the sponsorship…

Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation

Alain d'Astous, Karim Chnaoui

This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts…

The Dynamics of Traveler Destination Awareness and Search for Information Associated with Hosting the Olympic Games

Arch G. Woodside, Ray Spurr, Roger March, Heather Clark

This article proposes a theory of direct and indirect inf luences of the Olympic Games on international tourism behavior and presents test results of the theory using a…

Corporate Sponsorship and Season Ticket Holder Attendees: An Evaluation of Changes in Recall Over the Course of One American Collegiate Football Season

Jennifer Slattery, Brenda G. Pitts

The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate…

Boxing and Sponsorship: a Mismatch or a Knockout Combination?

Richard Cordiner

Sports sponsorship is increasingly perceived as a powerful way for brands to connect and resonate with target markets yet, despite the proven success of worldwide viewing figures…

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