International Journal of Sports Marketing and Sponsorship: Volume 3 Issue 3

Editorial

John Amis

Company Round-up

An Interview with Dr Robert Steadward, President of the International Paralympic Committee

David Legg

Dr Robert Steadward has been the International Paralympic Committee's only president since its inception in 1989. Within the Olympic movement, he is an active IOC member having…

Marketing Generosity: Avon's Women's Health Programs and New Trends in Global Community Relations

Samantha King

As corporate operations are increasingly internationalized and as goods are sold in a growing number of locations, companies become responsible to new and diverse communities…

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Daniel C. Funk, Daniel F. Mahony, Makoto Nakazawa, Sumiko Hirakawa

A 30-item Sport Interest Inventory (SII) was developed and validated for measuring ten unique motives related to consumer interest at an international sporting event. Spectators…

Sport Loyalty Programs and Their Impact On Fan Relationships

Mark P. Pritchard, Christopher M. Negro

This paper examines the effectiveness of a sport loyalty program in fostering fan relationships with a team and its sponsors. The study of 268 US baseball spectators revealed…

In a Downturn or just Pausing for Breath?: An Objective Look at the State of The Sports Marketing Industry

William Fenton

Concerns about a slowdown in the sports marketing business have recently been expressed. A major conference, SportBusiness 2001, included a session asking if the boom was over…

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