International Journal of Sports Marketing and Sponsorship: Volume 23 Issue 2

Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)

Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández

Antecedents of the attitude toward the athlete celebrities' human brand extensions

Jakeun Koo

The present study aims to examine how consumers evaluate the extended human brands of athlete celebrities beyond their unique brand personality associated with sports. Athlete…

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Cédric Mendes

In this study, we empirically analyse the effects of sports celebrities' image on consumers' engagement with them via social media and with their endorsed brand. In particular, we…

Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis

Yide Liu, Cheng Yu, Svenja Damberg

Awe is an essential post-experience assessment; nevertheless, few studies have discussed its role in the field of outdoor sports or outdoor sports tourism. In this study, the…

Antecedents of satisfaction and loyalty in different spectator tribes in a football context

Giuseppe Lamberti, Josep Rialp, Alexandra Simon

Extending existing research in a football context, this study explores how image and service quality influence spectator tribe satisfaction and loyalty and variations in behaviors…

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters

Lei Luo, Tyreal Yizhou Qian, Gregg Rich, James J. Zhang

The current study was designed to (1) identify core and peripheral market demand for a recurring hallmark sporting event, testing their impact on event identification and…

Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort

Sanghoon Kim, Ho Yeol Yu, Hyun-Woo Lee

The purpose of the study was (1) to examine the motivational composites determining consumers' continued intention to use digital ticketing via self-service technology (SST) by…

Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum

Brian H. Yim, Mark R. Lyberger, Doori Song

Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often…

Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness

Svenja Damberg

This study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among users. It…

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism

Tat-Huei Cham, Jun-Hwa Cheah, Hiram Ting, Mumtaz Ali Memon

Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the…

Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi

Using three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of…

A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM

Amy Chan Hyung Kim, James Du, Jeffrey James

The purpose of the current research was to examine the different relationships between individuals' sense of community in sport (SCS) cultivated by participating in local sport…