International Journal of Sports Marketing and Sponsorship: Volume 2 Issue 3

Editorial

John Amis

Company Round-up

An Interview with Maggie White, Business Manager Olympic Games for the Australian Tourist Commission

Laurence Chalip

One of the most significant innovations to emerge from Sydney's hosting of the 2000 Olympic Games has been the way that Australian tourism organisations have built the Games into…

Media Ownership of Pro Sports Teams: Who are the Winners and Losers?

Bill Gerrard

This paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and…

Fan Characteristics and Sporting Event Attendance: Examining Variance in Attendance

Dennis B. Arnett, Debra A. Laverie

The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate…

Lessons from the Atlanta Olympics: Marketing and Organisational Considerations for Sydney 2000

Janek Ratnatunga, Siva K. Muthaly

This paper presents an overview of the lessons learned by successful and unsuccessful small businesses during the 1996 Summer Olympic games in Atlanta, Georgia, and considers…

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