International Journal of Sports Marketing and Sponsorship: Volume 17 Issue 1

Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship

Yuhei Inoue, Cody T Havard, Richard L Irwin

The purpose of this paper is to investigate the roles of employees’ involvement with the sponsored sport and cause in determining their beliefs about cause-related sport…

Do sport tourists’ perceived risks affect their involvement and intention to (re)visit? An empirical study for risk-reduction strategies

Ho Keun Choo, Yunjeong (Clara) Choo, Hyun Min Kang

– The purpose of this paper is to investigate what factors have a significant effect on equestrians’ participation in equestrian tourism.

Doping scandals in professional cycling: impact on primary team sponsor’s stock return

Karen Danylchuk, Jelmer Stegink, Katie Lebel

– The purpose of this paper is to examine the impact of doping scandals (n=25) in professional cycling Grand Tour events on the primary team sponsor’s daily stock return.

What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event

Minjung Sung, Woo-Young Lee

The purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor…

Social impact of major sports events perceived by host community

Dongfeng Liu

– The purpose of this paper is to examine the social impact of major sports events perceived by host city residents using Shanghai as an example.

Editorial

Michel Desbordes, Richard Whitfield