International Journal of Sports Marketing and Sponsorship: Volume 10 Issue 1

Developing international sport

Chinese whispers and urban myths

Follow the money

Interview with Joie Chitwood III President, COO, Indianapolis Motor Speedway LLC

New media, branding and global sports sponsorship

New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a…

The internationalisation of a sports team brand: the case of European soccer teams

Today, in the sports arena, the status of a sports team brand is vital. The purpose of this paper is to describe and explain how a team can become an international global brand…

Risk management in sports sponsorship: application to human mortality risk

This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed as…

Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

The purpose of this study is to examine the application of sports sponsorship in China, particularly to gain some understanding of the benefits as perceived by corporate sponsors…

The international trade of players in European club football: consequences for national teams

The international trade of players in European club football does not seem to have had any negative effects on the national teams in the major leagues. Data presented in this…

Sports Economics after Fifty Years: Essays in Honour of Simon Rottenberg

Editorial policy