Table of contents
The development of a scale to measure consumer doubt toward new products
Maria Sääksjärvi, Kaj P.N. MorelThe purpose of this paper is to develop a scale for measuring consumer doubt toward new products.
A study of management tasks and stakeholders in a hybrid corporate incubator
Are BranstadThe purpose of this paper is to identify the main tasks and challenges of the manager role in a hybrid incubator organization, here defined as being one owned by both private…
The link between non‐technological innovations and technological innovation
Caroline Mothe, Thuc Uyen Nguyen ThiThis paper aims to provide evidence of the major role of non‐technological activities in the innovation process. It seeks to highlight the effects of marketing and organizational…
An exploratory study of marketing, logistics, and ethics in packaging innovation
Maria Vernuccio, Alessandra Cozzolino, Laura MicheliniPackaging is a strategic tool that merits holistic management. Three managerial disciplines have the potential to significantly influence packaging strategy: marketing, logistics…
Addressing R&D investment decisions: a cross analysis of R&D project selection methods
Chiara Verbano, Anna NosellaA large number of methodologies for R&D project selection have been developed and reported in the literature over the last few decades, and it has become a very popular research…
ISSN:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello