Table of contents
The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products
Erik Jan Hultink, Susan HartFocuses on product advantage, a major contributing factor to new product performance, by examining the launch strategies associated with high and low levels of product advantage…
2184
Innovating in reverse: services and the reverse product cycle
Faïz GalloujAs they account for the largest share of employment and value added, services do not (or cannot) lie outside a Schumpeterian view of innovation phenomena. Of the various attempts…
5599
Investigation of the relationship between total quality and innovation: a research study involving small organisations
Rodney McAdam, Gren Armstrong, Brigitta KellyInvestigates how organisations can progress from total quality (TQ) to business innovation and represents the first part of an EU sponsored research programme in total quality and…
2603
Activity‐based management and the product development process
Paolo MaccarroneMost studies on activity‐based management (ABM) focus on applications in manufacturing environments. Instead, little attention has been given to the potentialities of ABM for…
4350
ISSN:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello