Table of contents
An exploration of loyalty determinants in Greek wine varieties
Athanasios Krystallis, Polymeros ChrysochouThis paper aims to provide a deeper understanding of the market structure of Greek red and white wine varieties and to measure the loyalty behaviour of frequent wine buyers in…
Change readiness: an alternative conceptualization and an exploratory investigation
Yaron Timmor, Jehiel ZifChange readiness (CR) is viewed as a multidimensional behavior that reflects the firm's competencies to do three things in response to environmental opportunities and threats in…
Green marketing: The case of Greece in certified and sustainably managed timber products
Ioannis Papadopoulos, Glykeria Karagouni, Marios Trigkas, Evanthia PlatogianniThe purpose of this paper is to study the possibility of promoting certified timber coming from sustainable managed forests, in order to support Greek enterprises and the…
Measuring the seasonality in tourism with the comparison of different methods
Kurtulus Karamustafa, Sevki UlamaMost of the European Mediterranean countries are suffering from seasonality and the problems caused by it. By applying different methods, this study proposes to measure…
The emergence of Chinese investment in Europe
Ruth Rios‐Morales, Louis BrennanPurpose – Emerging countries are surging as important contributors of outward foreign direct investment (FDI) in both developing and developed markets around the world. This paper…
Enterprise clusters triggered by radical innovation: a modelistic approach
Marco Pironti, Marco Remondino, Paola PisanoThis papers aims to deal with enterprise networks and clusters dynamics, as well as inter‐firm joint efforts and collaborations, in order to study their evolution and possible…
ISSN:
1450-2194Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Demetris Vrontis