EuroMed Journal of Business: Volume 16 Issue 4

Twofold impact of experiential marketing: manufacturer brand and hosting retailer

Shalom Levy, Hanna Gendel Guterman

Experiential marketing is a technique through which companies enhance their promotional marketing with extensive sensory and imagery appeal in order to intensify consumers'…

Which journal ranking list? A case study in business and economics

Rayana Jaafar, Vijay Pereira, Samer S. Saab, Abdul-Nasser El-Kassar

With over 3,000 academic journals in the fields of Business and Economics, most academics face a hard time selecting an adequate journal to submit their work to. In today's…

Data-driven marketing for growth and profitability

Balakrishna Grandhi, Nitin Patwa, Kashaf Saleem

In the current business environment, more uncertain than ever before, understanding consumer behavior is an integral part of an organization's strategic planning and execution…

HR professionals cultivating resilience and crisis awareness toward a business excellence environment

Christina Nizamidou, Fotios Vouzas

This paper explores how resilience may mitigate the impacts of a crisis and at the same time foster business excellence. Additionally, it seeks to analyze the role of HR…

The moderating role of audit quality on the relationship between auditor reporting and earnings management: empirical evidence from Tunisia

Fakhfakh Imen, Jarboui Anis

The purpose of this study is to examine the interrelationship between modified audit opinions and earnings management as measured by discretionary accruals and develop a thorough…

Do public governance and patriotism matter? Sales tax compliance among small and medium enterprises in developing countries: Jordanian evidence

Ahmad Farhan Alshira'h, Hasan Mahmoud Al-Shatnawi, Manaf Al-Okaily, Abdalwali Lutfi, Malek Hamed Alshirah

The purpose of this study is to better understand the issues on tax compliance. This study aims to examine the influence of patriotism and public governance on the sales tax…

The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products

Gintare Dagyte-Kavoliune, Karina Adomaviciute, Sigitas Urbonavicius

The aim of this study is to assess the direct and indirect impact of the prominence dimensions of fit between a brand and a cause on consumer intentions to purchase cause-related…

Does currency misalignment matter for economic growth? – Evidence from Turkey

Abdulla Hil Mamun, Harun Bal, Shahanara Basher

The study mainly aims to examine the currency misalignment of Turkish lira and evaluate if it has an impact on economic growth of Turkey.

Board's characteristics, ownership's nature and corporate tax aggressiveness: new evidence from the Tunisian context

Ahmed Boussaidi, Mounira Hamed-Sidhom

This study sheds light on the determinants related to the corporate board of directors and the firms’ ownership nature of tax aggressiveness strategies of Tunisian listed firms…

Gender, workplace fun and organisational inclusion: an empirical study

Mohamed Mousa, Rami Ayoubi, Hiba Massoud

This paper addresses nurses working in public hospitals in order to find out how gender may affect their perception of both diversity management and organisational inclusion…

Food loss and waste: the new buzzwords. Exploring an evocative holistic 4Es model for firms and consumers

Mariantonietta Fiore

Etymologically, the word “loss” means to be deprived, temporarily or permanently, of use of faculty or an advantage. Therefore, when businesses and entrepreneurs suffer large…

Factors influencing consumer attitudes toward online shopping: the mediating effect of trust

Youssef Chetioui, Hind Lebdaoui, Hajar Chetioui

The coronavirus pandemic has created a new wave of first-time online shoppers in both industrialized and emerging countries. More interestingly, scholars and practitioners expect…

The proximity between Latin countries regarding customer's expectations about the hotel service

Mara Franco, Raquel Meneses

The main purpose of this research is to understand if customers from countries with alleged similar culture expect services dimensions equally and to understand the level of…