Journal of Communication Management: Volume 4 Issue 1

The future of EU‐level interest representation

Justin Greenwood

A central mechanism of European integration is the relationship between the European institutions and European‐level interest groups. This paper reviews the ability of interest…

Business communication education/training in MBA programmes: An analysis and framework for change

Donn E. Silvis, Robert E. Rayfield, J. David Pincus, Mu‐Chen Chang

This research paper explores the type and amount of business communication education given to students in Master of Business Administration (MBA) programmes, and offers insight…

The impact of organisational culture research on the practice of public relations by regional television

Phil Harris, Silke Ziegler‐Pierce, Irene Harris

This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A…

The Industry and Parliament Trust: Contributing to better government and greater prosperity of UK plc

Rosemary Brook

The Industry and Parliament Trust (IPT) was established in 1917 at a time when polarisation of the main British political parties and of their attitudes towards industry risked…

Transforming internal communication at Bombardier Aerospace: A study in feedback

Dennis Tourish, Iain Adams, Kerry‐Ann Gilmore

This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of…

The culture of communication and the communication of culture in the modern corporate environment

Jonathan Steffen

The paper proposes a methodology for helping organisations steer through the flood of information generated by contemporary information technology. Opening with a discussion of…

Living and breathing the brand: The role of internal communication

James Harkness

Branding is becoming increasingly recognised as crucial to business success. A brand is a promise of the goods and service a customer will receive from an organisation. If the…

Applying account planning to public relations

Claire Spencer

This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact…

‘Learning Alliances: Tapping into Talent’

David Clutterbuck

Those interested in mentoring will be familiar with David Clutterbuck's previous publications. This book develops those ideas but can also be read as a ‘stand‐alone’ piece. The…