Journal of Communication Management: Volume 18 Issue 3

Critical thinkers and capable practitioners : Preparing public relations students for the 21st century

Michèle Schoenberger-Orgad, Dorothy Spiller

Educating the students to be capable practitioners for the future suggests that teachers be visionaries and futurologists to identify the skills required for the communication…

Public relations as expectation management?

Laura Olkkonen, Vilma Luoma-aho

The purpose of this paper is to assess how expectation management can contribute strategically to communication management, and how understanding and managing expectations can…

On the communication value of the company museum and archives

Paola Castellani, Chiara Rossato

The purpose of this paper is to see whether companies that have set up company museums and archives realise the communication potential of this tool and in what terms such…

An exploration of the value creation process in bank-corporate communications

Yongsheng Guo, John Holland, Niklas Kreander

Banks and corporate customers have realized that bank-corporate relationship is important but little is known about why and how banks establish and exploit relationships. No…

Media relations in an evolving media landscape

Augustine Pang, Vivien H.E. Chiong, Nasrath Begam Binte Abul Hassan

The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a…

The method in their madness: chaos, communication, and the D.C. snipers

J. Suzanne Horsley

The purpose of this paper is to explicate chaos theory metaphorically from a social science perspective to expand upon a relatively new theoretical framework for crisis…

Public Relations and Communication Management: Current Trends and Emerging Topics

Christopher James Galloway