Journal of Communication Management: Volume 14 Issue 1

Media perceptions of public relations in New Zealand

Graeme David Sterne

The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what…

Managing from the middle: The role of mid‐level gatekeepers in mobilizing grassroots activism and encouraging facilitative relationships

Bryan H. Reber, Baiba Pētersone, Bruce K. Berger

This paper aims to analyze the opinions of newsletter editors in the Sierra Club in an effort to understand the roles an editor and newsletter content play in building…

Enhancing the quality of organizational communication: A presentation of reflection‐based criteria

Joan F. Marques

This article aims to introduce practical based criteria for effective organizational communication.

What they can do versus how much they care: Assessing corporate communication strategies on Fortune 500 web sites

Sora Kim, Scott Rader

This paper aims to propose a typology of corporate communication strategy; to investigate whether the typology is present among Fortune 500 corporations; and to explore whether…

Cultural issues in crisis communication: A comparative study of messages chosen by South Korean and US print media

Emma K. Wertz, Sora Kim

The purpose of this paper is to analyse the crisis messages framed by the media coverage and the message strategies during the US E. coli spinach crisis and Korea's rotten…

Public Relations and Social Theory: Key Figures and Concepts

Magda Pieczka

The Debate over Corporate Social Responsibility

Ralph Tench

Measuring the impact of research

Rebecca Marsh