Journal of Communication Management: Volume 12 Issue 1

Stakeholder theory: antidote to a drug company's market health?: A case study of Synthroid

Susan Bornsen, Jean Ostrom‐Blonigen, Kenneth D. Plowman

The purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through…

Trends in government communication in The Netherlands

Marita Vos, Evelyn Westerhoudt

The purpose of this paper is to provide a current state of the art of government communication in The Netherlands which can help to promote a dialogue about how communication…

Business perceptions of public relations in New Zealand

Graeme David Sterne

This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute…

Interpersonal communication skills that enhance organisational commitment

Mary Bambacas, Margaret Patrickson

The purpose of this paper is threefold. First, to investigate the interpersonal communication skills that human resource (HR) managers expect managers in supervisory positions…

Applying relationship management theory to the fundraising process for individual donors

Richard D. Waters

The purpose of this paper is to measure the relationships non‐profit organisations develop with their annual giving and major gift donors and to compare the differences between…

Interest‐based negotiation: An essential business and communications tool for the public relations counselor

Neil H. Katz, Nancy M. Pattarini

The purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to…

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Jo Powell

Special issue on History of public relations