Journal of Communication Management: Volume 1 Issue 4

Managing reputation at Taylor Woodrow — An executive chairman's view

Colin Parsons

Looking back over five years at Taylor Woodrow, the importance of public relations and an appreciation of its value throughout the business has steadily grown.

Interorganisational cooperation: The critical role played by communication

Elizabeth More, G. Michael McGrath

While there is a growing body of literature seeking to explain interorganisational cooperative relationships, little from a communication perspective has emerged. This paper…

Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson

Terrence L. Warburton, Rod Troester

While the importance of the corporate spokesperson in the media‐organisation relationship is consistently recognised in the literature, little is known in terms of the actual…

Corporate governance — The communications challenges

Simon Lewis

The issue of corporate governance has been high on the agenda of the business community for several years but is likely to be a defining issue of the late 1990s. The paper…

Developing communications strategy

Steve Tibbie

The PR industry acknowledges that strategy should be an integral part of its communications programmes. Often (perhaps generally), however, this acknowledgement amounts to little…

The audio logo: A case study of Radio Scotland's on‐air identity

Gerard McCusker

This study attempts to fill the gap in organisational identity literature. It describes the use of sound in communicating brand identity and explains the roles of the principal…

The changing role of parliamentary lobbyists

Jon McLeod

The professional techniques used to lobby government are changing in the wake of Lord Nolan's continuing inquiry into standards in public life. The author explains why the…

Cultural conflicts and corporate responsibility in the international marketplace

Doug Newsom, Bob J. Carrell, Andreas Rossbach

Corporate Social Responsibility became a major issue in the 1970s as social upheaval throughout the world focused on companies and the effects on people and the environment of the…

Benchmarking internal communication

Richard Phelps

The paper considers benchmarking internal communication. It starts by briefly describing benchmarking methods — metric and qualitative benchmarking — together with the objectives…

Management of change in BT

Steve Heath

This paper reviews the way in which employee communication has developed in National Business Communications, a major customer facing division in BT, during a time of significant…