Asia Pacific Journal of Marketing and Logistics: Volume 35 Issue 5

Subject:

Table of contents

How to elevate the quantity and quality of contributors for crowdsourcing tasks: the double-edged role of task reward

Dianwen Wang, Yupeng Mou, Zhihua Ding, Xuehui Jiang

Crowdsourcing refers to a new business model in which enterprises or individuals publish tasks or problems, attracting freelancers or contributors to participate in solving tasks…

Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption

Ho Jung Choo, Ha Kyung Lee, Jiali Xie

This study aims to investigate the influences of two facets of Vietnamese consumers' cultural identities (i.e. global and national) on their intent to consume Korean lifestyle…

1171

Impacts of emotional regulation, adaptive selling and customer-oriented behavior on sales performance: the moderating role of job resourcefulness

Szu-Yu Kuo, Ya-Ling Kao, Jia-Wei Tang, Pei-Hsuan Tsai

Given the increasing intensity of highly competitive markets, this study aims to evaluate the effect of salespeople's emotional regulation, adaptive selling and customer-oriented…

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Widya Paramita, Felix Septianto, Marco Escadas, Devi Arnita, Reza Ashari Nasution

The present research aims to investigate the influence of organizational positioning by drawing upon moral foundations theory in relation to driving charitable giving, and the…

Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment

Doyeon Won, Weisheng Chiu, Hyun Byun

The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the study…

1682

The sooner, the better? Interactions of stakeholders in online food delivery service platforms

Tengxiao Jiao, Xiaohua Zhao, Xianguo Li

This research aims to explore the interactions of stakeholders in online food delivery (OFD) platforms, including restaurants, the delivery system and the platform, and the effect…

Investigating the live streaming sales from the perspective of the ecosystem: the structures, processes and value flow

Jin Xue, Matthew Tingchi Liu

Live streaming sales (LSS) is an emerging and flourishing practice in the retail industry. While its implementation has been pervasively attempted, there is a lack of systematic…

2452

The fashion retailer's opportunity: effect of deal-seeking behavior on mobile shopping intention of showroomers

Pradeepkumar Chokkannan, Saripalli Bhavani Shankar, Murugan Pattusamy

This study aims to examine the positive impact of showrooming on the fashion retail business by examining the interrelationship between deal-seeking on mobile devices and digital…

Tourists' perceptions of and reactions to child sex tourism: an exploratory qualitative investigation

Joshua Aston, Jun Wen, Shaohua Yang

Using a qualitative approach, this cross-disciplinary study integrating modern slavery, tourism and marketing expertise outlines Chinese outbound tourists' perceptions of and…

Developing a feature-centric and affordance-based conceptualization of social media interactions

Laszlo Sajtos, Joanne T. Cao, Wen Zhang, Gabrielle Peko, David Sundaram

Despite the significance of online communication and interactions, previous research has not systematically compared all features on a single platform from the users' perspective…

Is kindness invaluable? The impact of benefit and cost on prosocial behavior intentions

Chyi Jaw, Kuei-Ju Chi, Guan-Jia Li

In the modern increasingly competitive milieu of cause marketing activities, both profit and nonprofit organizations expect their advocation of prosocial programs to gain the…

The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators

Dae Hui Lee

In line with rapidly developing digitalized marketing technologies, extended service quality has been actively investigated in the exhibition industry. The importance of distinct…

1289

Does social exclusion lead to a decrease in green consumption? The roles of loss of control and unwillingness to sacrifice

Jing Wang, Zunli Liu

Unprecedented environmental crises threaten the world, and most environmental problems are closely associated with human behaviour. At the same time, social exclusion and…

Cover of Asia Pacific Journal of Marketing and Logistics

ISSN:

1355-5855

Online date, start – end:

1993

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Ian Phau