Table of contents
Value co-creation for developing cultural and creative virtual brand communities
Longshan Chen, Leping Yuan, Zhangxiang ZhuThis study aims to explore the value co-creation for developing cultural and creative virtual brand communities (CCVBCs) by developing a conceptual framework based on the…
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Deepika Sharma, Justin Paul, Sanjay Dhir, Rashi TaggarThe ease and convenience of online shopping are shifting the customers to e-tailers. This has prompted offline retailers to re-examine behavioural patterns along with a…
Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior
Xiaoling ZhangThis study aimed to verify the impact of consumers' self-congruity on brand loyalty behavior when stock-out happens; the role of the psychological reactance theory as a mediator…
The impact of customer organization socialization: a moderated mediation model
Hongshen Liu, Zhihui HuangBased on a dyadic perspective, the purpose of this paper is to include the contributions of employee and customer in a service process and to examine the underlying mechanism of…
How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users
Zhuo Sun, Hong Zhao, Zongshui WangThe success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult…
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers
Halil Erdem Akoglu, Oğuz ÖzbekAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and…
Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products
Wonbae Pang, Jisu Ko, Sang Jin Kim, Eunju KoThe COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the…
Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective
Ying Jiang, Junyun Liao, Jiawen Chen, Yanghong Hu, Peng DuUsers' knowledge sharing provides valuable resources for brand community participants and is, therefore, critical for the viability of virtual brand communities. Drawing from both…
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment
Miao Miao, Tariq Jalees, Syed Imran Zaman, Sherbaz Khan, Noor-ul-Ain Hanif, Muhammad Kashif JavedThis research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C…
Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?
Xi Song, Ziying Mo, Matthew Tingchi Liu, Ben Niu, Li HuangThis study initiated an investigation of how the Macau–Zhuhai tourism cooperated and discussed how Macau and Zhuhai could join hands to develop tourism in the region. The study…
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory
Wooyang Kim, Donald A. Hantula, Anthony Di BenedettoThe study aims to examine the underexplored agenda in organizational citizenship behaviors (OCBs) through the collectivistic 50-and-older customers' lens when encountering…
Assessing measurement invariance of the CETSCALE in Guangxi, China
Hsiang-Lin Tang, Xuelin Liu, Qi FuThis study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE…
Advertising with scarcity messages and attitudes for luxury skin-care products
Joshua Fogel, Marcelle Kim SettonA number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.
COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Heetae Cho, Weisheng ChiuThe study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor…
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
Clare D'souza, Marthin Nanere, Malliga Marimuthu, Mokhamad Arwani, Ninh NguyenDespite the theoretical advancements of market orientation and firm performance, there is a paucity of research regarding SMEs in Indonesia. Customer and competitor orientation…
Identifying aggressive versus ethical sales supervision in B2B service recovery: a multilevel perspective
Bilal Ahmad, Da Liu, Naeem Akhtar, Muhammad Imad-ud-Din AkbarThe current research provides a conceptual framework that explains how sales managers' aggression across business-to-business (B2B) sales organizations triggers salespeople's…
Psychological consumer behavior and sustainable green food purchase
Waqas Mazhar, Tariq Jalees, Muhammad Asim, Syed Hasnain Alam, Syed Imran ZamanThe study aims to examine the role of consumer psychological attitude, subjective norm, perceived behavior control and pro-environmental self-identity on green food purchase…
Exploring the nexus of social media influencers and consumer brand engagement
Man Lai Cheung, Wilson K.S. Leung, Morgan X. Yang, Kian Yeik Koay, Man Kit ChangGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer…
Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment
Tian Wang, Yangyang Liang, Zhong ZhengThe purpose of this paper is to investigate manufacturer encroachment and distributor encroachment in a three-echelon supply chain consisting of an upside manufacturer, an…
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model
Alshaimaa Alanadoly, Suha SalemThis study's aim was to investigate the stimulators of fashion e-consumers within e-commerce environments. The study proposed a framework utilizing stimulus–organism–response…
The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai
Cheng Lu, Zhencong Sang, Kun Song, Kazuo Kikuchi, Ippei MachidaBased on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau