Asia Pacific Journal of Marketing and Logistics: Volume 33 Issue 5

The influence of leadership styles on new product development performance: the moderating effect of product innovativeness

Chonlatis Darawong

This article aims to examine the impact of leadership styles on new product development (NPD) and how product innovativeness of NPD projects moderates this impact. The results…

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asif Ali Safeer, Yuanqiong He, Muhammad Abrar

This research investigates the effects of multidimensional brand experiences (i.e. behavioral, intellectual, affective and sensory) on brand authenticity and brand love from the…

Examining the mediating role of social interactivity between customer engagement and brand loyalty

Ding Hooi Ting, Amir Zaib Abbasi, Sohel Ahmed

This study aims at identifying and examining the mediating role of customer engagement behavior and social interactivity onbrand loyalty.

How do followers infer the motives behind an influencer's advertising disclosures?

Haejoo Han, Jisu Yi, Sunghee Jun, Sungsook Ahn

In the context of influencer marketing, this study examines the effects of explicit advertising disclosure on consumers' inference regarding influencers' sincere recommendation…

The importance of knowledge and trust for ethical fashion consumption

Yongdan Liu, Matthew Tingchi Liu, Andrea Pérez, Wilco Chan, Jesús Collado, Ziying Mo

The clothing industry is one of the most polluting industries in the world, although manufacturers and retailers are trying to revert this tendency by applying ethical fashion…

Ride-hailing apps' continuance intention among different consumer groups in Indonesia: the role of personal innovativeness and perceived utilitarian and hedonic value

Abu Amar Fauzi, Margaret L. Sheng

This research aims to examine the relationship of personal innovativeness, perceived value (consisting of perceived utilitarian and hedonic value) and continuance intention in the…

Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy

Isaac Cheah, Min Teah, Sean Lee, Zachary Davies

This study aims to provide a conceptual framework to investigate the effects of consumer attitudes toward brands and attitudes toward a series of fashion oriented print…

Effects of service authenticity, customer participation and customer-perceived service climate on customers' service evaluation

Byung Ryul Bae

The purpose of this study is to examine the effect of service authenticity, customer participation (CP) and customer-perceived service climate on customers' service evaluation…

The influence of social media usage, self-image congruity and self-esteem on conspicuous online consumption among millennials

Regina Burnasheva, Yong Gu Suh

Driven by social comparison and self-congruity theories, this paper's aim was to investigate the associations with Korean millennials' usage of social media, self-image congruity…

Grit: the good, the bad and the ugly

Denni Arli, Fandy Tjiptono, Aaron Tkaczynski, Marat Bakpayev

The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life…