Table of contents
How social exclusion and temporal distance influence product choices: the role of coping strategies
Wei Xu, XiaoTong JinWe examine how social exclusion and temporal distance (i.e. being socially excluded in the present or the anticipation of exclusion in the future) shape whether people choose…
Using text mining to track changes in travel destination image: the case of Macau
Matthew Tingchi Liu, Yongdan Liu, Ziying Mo, Kai Lam NgTravel websites allow tourists to share their thoughts, beliefs and experiences regarding various travel destinations. In this paper, the researchers demonstrated an approach for…
Why do consumers buy organic food? Results from an S–O–R model
Austin Rong-Da Liang, Wai-Mun LimOrganic food consumption is a complex process that makes it difficult for organic food businesses to develop appropriate marketing strategies. This study thus adopted the…
Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries
Norizan M. Kassim, Mohamed Zain, Naima Bogari, Khurram SharifThe purpose of this paper is to examine customer attitudes toward purchasing counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia and…
Macau gambling industry's quick V-shape rebound from 2014 to 2019
Matthew Tingchi Liu, Shiying Dong, Sara Kit Peng Chang, Francis TanThe purpose of this study is to summarize the factors that result in V-shape rebound of Macau gambling industry's from 2014 to 2019. Both internal and external factors are…
Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network
Shao-Ming Xie, Chun-Yao HuangPredicting the inactivity and the repeat transaction frequency of a firm's customer base is critical for customer relationship management. The literature offers two main…
A bid generation problem for combinatorial transportation auctions considering in-vehicle consolidations
Fang Yan, Kai Chen, Manjing XuThis paper studied a bid generation problem in combinatorial transportation auctions that considered in-vehicle consolidations. The purpose of this paper seeks to establish mixed…
To toy or not to toy in supermarket instant reward programs
Claire Lambert, Edmund GohThis industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the retail…
Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands
Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail, Asmat-Nizam Abdul-TalibThe purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the…
The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services
Massoud Moslehpour, Alaleh Dadvari, Wahyudi Nugroho, Ben-Roy DoThe present paper aims to explore the antecedents and consequences of social media marketing (SMM) subsets on consumers’ purchase intentions of Indonesian airline products and…
Path to discontinuance of pervasive mobile games: the case of Pokémon Go in Australia
Luke Butcher, Oliver Tucker, Joshua YoungPervasive mobile games (PMG) expand the game context into the real world, spatially, temporally and socially. The most prominent example to date is Pokémon Go (PGo), which in the…
Homo moralis and Homo economicus: scale development and validation of consumers' moral preferences
Jihyun LeeThe purpose of this study is to develop and validate scales measuring two consumer moral preferences: Homo moralis and Homo economicus.
Event marketing, movie consumers' willingness and box office revenue
Lei Sun, Xin Zhai, Huiqin YangThis research investigates the impacts of movie consumers' willingness, measured by the number of people who want to watch a movie, on the relationship between event marketing and…
The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China
C. Min Han, Xiao Wang, Hyojin NamThis study is designed to address how rising individualism in emerging Asia changes consumer values and subsequent consumer behavior toward foreign brands. For this, we…
Efficient food service chain management considering substitute products
Young Dae Ko, Byung Duk Song, Kyungsu ParkThis study investigates the pricing and inventory control decisions of a company that owns a coffeehouse chain providing drip coffee and a coffee manufacturing factory producing…
ISSN:
1355-5855Renamed from:
Asia Pacific International Journal of MarketingOnline date, start – end:
1993Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Ian Phau