Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 7

Guest editorial

Kim-Shyan Fam, Shuo She, Djavlonbek Kadirov

Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention

Chuanhong Chen, Xueyan Li

Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia…

Customer loyalty in Sabah full service restaurant

Phang Grace Ing, Ng Zheng Lin, Ming Xu, Ramayah Thurasamy

Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness…

Dual path effects of self-worth on status consumption: evidence from Chinese consumers

Hongjing Cui, Taiyang Zhao, Slawomir Smyczek, Yajun Sheng, Ming Xu, Xiao Yang

The purpose of this paper is to examine the effect of self-worth on status consumption, focusing on the mediation of self-enhancement and self-compensation and the moderation of…

Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly

Siew Imm Ng, Fang Zhao, Xin-Jean Lim, Norazlyn Kamal Basha, Murali Sambasivan

The well-being of the elderly is a growing issue of concern for countries around the world. One way to enhance the elderly well-being is to provide housing options suitable to…

Does it matter where to run? Intention to participate in destination marathon

Kim-Shyan Fam, Hiram Ting, Kim-Lim Tan, Kashif Hussain, Jun-Hwa Cheah

The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their…

What kind of emotions do emoticons communicate?

Pedro Quelhas Brito, Sandra Torres, Jéssica Fernandes

The purpose of this paper is to study the nature and concept of emoticons/emojis. Instead of taking for granted that these user-generated formats are necessarily emotional, we…

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Jian Wei Cheong, Siva Muthaly, Mudiarasan Kuppusamy, Cheng Han

The purpose of this research is to examine the type of online reviews (review timeliness, review quantity, and review valence) and its relationship toward online purchase…

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Xin-Jean Lim, Jun-Hwa Cheah, Tat Huei Cham, Hiram Ting, Mumtaz Ali Memon

Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of…

Mobile shopping platform characteristics as consumer behavior determinants

Yang Liu, Qi Li, Tudor Edu, Laszlo Jozsa, Iliuta Costel Negricea

The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on…

“Boss ceiling effect”: brand downgrading consumption of workplace employees

Fang Jia, Zhilin Yang, Li Ji, Shen Xu

Previous literature suggests that people might purchase symbolic products to signal their social identity. However, in the organizational context, subordinates as customers might…

Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Sungjoon Yoon

The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause ethical…