Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 4

Nonlinear and complementary effects of responsive and proactive market orientation on firms’ competitive advantage

Fabian F. Osorio Tinoco, Miguel Hernández-Espallardo, Augusto Rodriguez-Orejuela

The purpose of this paper is to clarify how responsive market orientation (RMO) and proactive market orientation (PMO) create competitive advantage.

Understanding consumers’ intentions to purchase green products in the social media marketing context

Ying Sun, Shanyong Wang

The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media…

The degree of the uncertain reward and customer engagement: An explanation mechanism based on optimistic estimation

Zhaoyang Guo, Yuan Zhang, Yirang Zhang, Xue Ke

As value co-creation has become a critical strategy for companies to gain competitive advantage, the purpose of this paper is to investigate the degree of the uncertain reward…

Interaction between satisfaction and incentives on online reviews

Qi Dai, Jingyi Zhang

The purpose of this paper is to investigate the interaction effect between customer satisfaction and monetary incentives on online reviews and test the moderating effect of…

How manufacturer brand erosion shapes consumer assortment perceptions

Chunyu Li, Yongfu He, Ling Peng, Denghua Yuan

Recently, the popularity of store brands has resulted in some manufacturer brands being removed from shelves. The current literature lacks empirical work on the effect of…

A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists

Yunduk Jeong, Sukkyu Kim

The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on…

Broad-minded planning and narrow-minded action

Juyoung Kim, Hong Im Shin, Hyung Tak Lee

Existing studies of shopping momentum effect show that an initial purchase causes the consumer to switch from a deliberative mindset to an implemental mindset, thereby leading to…

Towards a new price discrimination strategy: Exploring Pay-What-You-Want pricing in multi-channel retailing

Preeti Narwal, Jogendra Kumar Nayak

The purpose of this paper is to explore the applicability of Pay-What-You-Want (PWYW) pricing multi-channel retailing. Specifically, the impact of PWYW endogenous price…