Asia Pacific Journal of Marketing and Logistics: Volume 32 Issue 3

The effect of competition mind-set on persuasion: mediation role of processing style

Yeung-Jo Kim

The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set…

Impact of CSR news reports on firm value

Junhee Seok, Youseok Lee, Byung-Do Kim

This study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship…

Consumer ethics: insights from business professionals

Lawrence W.T. Lo, Haksin Chan, Felix Tang, Kwan-Yu Yeung

This research aims to generate new insights into consumer ethics by tapping into business executives' first-hand experience. The overarching goal of this novel, discovery-oriented…

Committed to help: the effects of frequency of corporate donations on luxury brand evaluations

Charmant Ndereyimana Sengabira, Felix Septianto, Gavin Northey

While luxury brands have increasingly pursued CSR activities such as corporate donations, this strategy may not be effective because there is an inherent mismatch between the…

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Man Lai Cheung, Guilherme Pires, Philip J. Rosenberger

This paper investigates the impact of social-media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on…

Emerging masculinities in Chinese luxury social media marketing

Jiani Jiang, Bruce A. Huhmann, Michael R. Hyman

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

Few glitters are original gold: Strengthening brand citizenship through identification, knowledge, and ownership in a mediating role of brand pride

Aisha Rehman Ansari, Muhammad Kashif

The purpose of this paper is to investigate the role of brand identification (BI), brand knowledge (BK) and brand psychological ownership (BPO) to predict brand citizenship…

Early bird or versioning: Which pricing strategy is better for creators in reward-based crowdfunding?

Mingchun Chen, Zhiying Liu, Chaoliang Ma

Crowdfunding, especially reward-based crowdfunding, has quickly evolved into a commonly used vehicle for innovating entrepreneurs to develop their products. Many crowdfunding…

The impact of exhibition service quality on general attendees’ satisfaction through distinct mediating roles of perceived value

Dae Hui Lee

In an effort to better understand value-oriented general attendees, the purpose of this paper is to propose and empirically test a comprehensive model to examine the effect of…

Demand management: the role of cross-functional integration in a context of political turbulence

Marlos Rocha de Freitas, Márcio Lopes Pimenta, Per Hilletofth, Daniel Jugend, Pedro Carlos Oprime

The purpose of this study is to investigate how cross-functional integration supports the execution of the demand-side processes and its effects on both the demand and supply-side…