Asia Pacific Journal of Marketing and Logistics: Volume 31 Issue 5

How consumers’ brand experience in social media can improve brand perception and customer equity

Xiaolei Yu, Chunlin Yuan

The purpose of this paper is to investigate factors driving consumers’ social media brand experience and its effect on customer equity and customer lifetime value (CLV). A…

Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty

Jorge Vera-Martinez, Sidney Ornelas

Product performance measurements have been used to explain other business performance variables. The purpose of this paper is to propose that, regarding Mexican consumers, the…

The influence of platform incentives on actual carriers’ continuous participation intention of non-vehicle operating carrier platform: A study in China

Liang Xiao, Tongping Ke

Non-vehicle operating carrier platform is a typical crowdsourcing logistics platform that has achieved rapid development in China in recent years, and the sustainable development…

Exploring a suitable model of destination image: The case of a small-scale recurring sporting event

Yunduk Jeong, Sukkyu Kim

The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an…

Social marketing’s role in improving water quality on the Great Barrier Reef

Rachel Hay, Lynne Eagle, Muhammad Abid Saleem

The purpose of this paper is to focus on the implications of claimed detrimental impacts for the agricultural activity of the Great Barrier Reef (GBR) ecosystem health in…

The direct and indirect effects of anger and its cognitive appraisals in public relations incidents

Billy Sung, Jennifer Yih

The purpose of this paper is to examine the predictive power of anger and its associated appraisal dimensions of consumer responses to two different public relations incidents.

Does consumer customization strategy always benefit the platform firm’s profit?

Can-you Wang, Cheng-long Li, Qin Su

The purpose of this paper is to study the price decisions and profits of two firms in a competitive market in which one platform firm considers whether to adopt a consumer…

Fit or not? Bringing regulatory fit into the frame on health food preferences

Kuo-Shuan Kuo, Shih-Chieh Chuang, Molly Chien-jung Huang, Pei-ying Wu

The purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the…

The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience

Weisheng Chiu, Doyeon Won, Ho Keat Leng

The purpose of this paper is to examine the relationship between sport involvement, perceived event prestige and attendance intention of annual sporting events. In addition, it…

The effect of anti-consumption lifestyle on consumer’s attitude and purchase intention toward commercial sharing systems

HeeJung Lee

This study describes anti-consumption lifestyles and the effects of such lifestyles on the acceptance of commercial sharing systems (CSS). The purpose of this paper is to…

To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services

Eugene Cheng-Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng, Murali Sambasivan

The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are…

Regret type matters: Risk aversion and complaining in a multidimensional post-purchase regret framework

Shian-Yang Tzeng, Jerry Yuwen Shiu

The purpose of this paper is to investigate post-purchase regret and its relationships with complaint and risk aversion in a four-dimensional framework.

The impact of monetary rewards for online reviews

Yongrui Duan, Chen Chen, Jiazhen Huo

To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on…

When do high prices lead to purchase intention? Testing two layers of moderation effects

Junghwa Son, Byoungho Ellie Jin

Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the…