Asia Pacific Journal of Marketing and Logistics: Volume 31 Issue 4


Table of contents

Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop

Tsuen-Ho Hsu, Jia-Wei Tang

The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance…

Consumers’ decisions in social commerce: the role of guanxi elements

Xue Yang

Recently, the popularity and growth of social media have boosted the development of social commerce (s-commerce). The purpose of this paper is to investigate consumers’ decisions…


The expanded halo model of brand image, country image and product image in the context of three Asian countries

Hongjoo Woo

The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major…


A multiple-item scale for measuring “sustainable consumption behaviour” construct: Development and psychometric evaluation

Farzana Quoquab, Jihad Mohammad, Nurain Nisa Sukari

The purpose of this paper is to develop a reliable and valid scale with desirable psychometric properties and sufficient level of reliability and validity to measure sustainable…


Building blocks of the luxury jewellery industry: conversations with a CEO

Beulah Pereira, Kevin Teah, Billy Sung, Min Teah

The purpose of this paper is to conduct an in-depth interview with the Chief Executive Officer (CEO) of Larry Jewelry, a luxury jeweller with boutiques in Hong Kong and Singapore…


Antecedents of students’ identification with university brands: A study on public universities in Iran

Reza Fazli-Salehi, Mohammad Rahim Esfidani, Ivonne M. Torres, Miguel Angel Zúñiga

Universities are increasingly encountering high levels of national and international competition. In order for universities to continue with their business success and expansion…

Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions

Li Zhao, Stacy H. Lee, Lauren Reiter Copeland

Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in…


The impact of pioneer adopter characteristics and perceptions on the perceived costs of switching to a follower product

Mark Edward Parry, Sumita Sarma

The purpose of this paper is to propose and test a model in which the perceived post-purchase monetary costs and time costs of switching from a pioneer product are a function of…

The framework for designing new logistics service product: a multi-case investigation in China

Weihua Liu, Di Wang, Xuan Zhao, Cheng Si, Ou Tang

The purpose of this paper is to analyze the influencing factors of new logistics service product design (NLSPD) in China to establish a theoretical framework for the future…

Pursuing superior performance of service innovation through improved corporate social responsibility: From a knowledge acquisition perspective

Lan Li, Gang Li, Xue Yang, Zhilin Yang

The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) on the performance of service innovation (PSI), and the mediating effect of…

How selection attributes affect golfers’ satisfaction: a meta-analysis

Hyun-Duck Kim, Angelita Bautista Cruz

The purpose of this paper is to summarize the results of existing studies that addressed the relationship between the selection attributes of golf businesses and golfers’…

An investigation of the promotion effects of uncertain level discount: evidence from China

Hongying Tan, Umair Akram, Yujia Sui

Uncertain level discount (ULD) is a type of promotion combining regular discount (RD) with uncertainty. The purpose of this paper is to explore the impact of ULD on consumers’…


The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotions

Zohaib Razzaq, Ali Razzaq, Salman Yousaf, Umair Akram, Zhao Hong

The implementation of customer equity drivers (CED) as a crucial marketing tactic to surge customer loyalty intentions has received a considerable importance in the literature…

The effect of organizational culture on supply chain management in uncertain environments

Hyunjung Sung, Seogsoo Kim

The purpose of this paper is to investigate the impact of environmental uncertainty (EU) on supply chain management (SCM) in Korea, and assess the moderating role of…

Celebrity poses and consumer attitudes in endorsement advertisements

Yongdan Liu, Matthew Tingchi Liu

The purpose of this paper is to investigate the effects of celebrity’s poses on consumer attitudes towards the endorsement advertisement by drawing from perceptual fluency…


The temporal effects of social and business networks on international performance of South Korean SMEs

So Won Jeong, Byoungho Ellie Jin, Sojin Jung

Drawing on the resource-based view, the purpose of this paper is to investigate the link between resource capabilities and performance by incorporating two network dimensions…


Dynamic capabilities of logistics service providers: antecedents and performance implications

Ivy S.N. Chen, Patrick K.O. Fung, Simon S.M. Yuen

Dynamic capabilities (DC) have been linked to firm competitive advantage, but the ways in which firms can create and build these DC are still not clear. The purpose of this paper…


Relational capital and supply chain collaboration for radical and incremental innovation: An empirical study in China

Nguyen Thi Mai Anh, Lei Hui, Vu Dinh Khoa, Sultan Mehmood

The purpose of this paper is to investigate the relationship between relational capital and supply chain collaboration (SCC) and how this relationship relates to innovation. The…


Do identity-based perceptions lead to brand avoidance? A cross-national investigation

Muhammad Asif Khan, Rohail Ashraf, Aneela Malik

The purpose of this paper is to examine the effects of identity-based consumer perceptions on the brand avoidance of foreign brands across multiple markets.


The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China

Tao Wen, Tong Qin, Raymond R. Liu

The purpose of this paper is to make up the deficiency of theoretical research in nostalgic marketing and is helpful for the original theories of brand marketing and experiential…


Understanding female consumers’ intention to shop online: The role of trust, convenience and customer service

Prashant Raman

The purpose of this paper is to develop a model to examine the female consumer’s intention to shop online. The rising number of female online shoppers has compelled the analysts…


Managing online product assortment and order fulfillment for superior e-tailing service experience: An empirical investigation

Pradeep Kautish, Rajesh Sharma

The purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order…


The capacitated pollution routing problem with pickup and delivery in the last mile

Yuyang Tan, Lei Deng, Longxiao Li, Fang Yuan

With the increasing awareness of global warming and the important role of last mile distribution in logistics activities, the purpose of this paper is to build an environmental…

Do service firm employee and customer relations matter for customer forgiveness in service recovery?

Lakhi Muhammad, Gul-e-Rana Gul-e-Rana

Customer forgiveness is gaining importance in service recovery. This study debates that service firm employees and the customers’ relations are supportive resources for the…

Cover of Asia Pacific Journal of Marketing and Logistics



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Ian Phau