Asia Pacific Journal of Marketing and Logistics: Volume 30 Issue 4


Table of contents

Price and distribution range of logistics service providers considering market competition

Fei Du, Sheng Ang, Feng Yang, Chenchen Yang

The purpose of this paper is to analyze the relationship between market competition and distribution strategy for logistics service providers (LSPs), including freight…

Consumer intention and credit card adoption in Vietnam

Oanh Dinh Yen Nguyen, John F. Cassidy

There is limited research on consumer intention and credit card adoption in the transitional economies of Southeast Asia. The purpose of this paper is to investigate the…

What drives consumers’ mobile shopping? 4Ps or shopping preferences?

Hsiu-Ju Chen

Mobile shopping emerges, but the marketing factors driving consumers’ mobile shopping lack clarification. Literature gaps also exist to view mobile shopping from a…


Chinese perception and willingness to buy Taiwanese brands: The role of ethnocentrism and animosity

Nizar Souiden, Riadh Ladhari, Liu Chang

The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical…


What drives spectators’ experiential loyalty? A case study of the Olympic Football Tournament Rio 2016

Hung-Che Wu, Ching-Chan Cheng

The purpose of this paper is to examine the relationships among the experiential quality (EQ) dimensions, experiential satisfaction (ES), experiential involvement (EI)…

The power of spirituality: Exploring the effects of environmental values on eco-socially conscious consumer behaviour

Muhammad Abid Saleem, Lynne Eagle, Asif Yaseen, David Low

In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global…


Carbon footprint model for reverse logistics of waste disposal in interior design industry

Chih-Chin Liang, Jia-Ping Lee

Due to the increasing awareness of the need to protect the environment, reverse logistics (RL) is being promoted to improve the ecological sustainability of production. RL…

Extending consumer ethnocentrism theory: the moderating effect test

Yung-Shen Yen

While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to…


Indian consumers’ risk perception in buying green products: the case of LED light bulbs

Sujit Kumar Ray, Sangeeta Sahney

The purpose of this paper is to examine how the various perceived risk facets such as financial risk, performance risk, psychological risk, social risk, and physical risk…

An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective

Van Thac Dang, Thuy Linh Pham

Emerging markets are showing rapid growth and retaining high potential for the adoption of e-commerce and online shopping. Among the many high potential markets in…


Cross-cultural effects of self-discrepancy on the consumption of counterfeit branded luxuries

Jiongen Xiao, Chunyu Li, Ling Peng

Consumers’ motivations for purchasing counterfeit branded luxuries are a topic of heated discussion amongst academics and practitioners. Drawing on self-discrepancy…


Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility

Muhammad Kashif, P.M.P. Fernando, Sarminah Samad, Ramayah Thurasamy

The research concerning brand credibility of charity brands is scantly examined. The purpose of this paper is to examine the moderating role of brand credibility within…

Why are experienced users of WeChat likely to continue using the app?

Xiuyuan Gong, Zhiying Liu, Xiabing Zheng, Tailai Wu

Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important…


Consumer’s webrooming conduct: an explanation using the theory of planned behavior

Sourabh Arora, Sangeeta Sahney

Recent statistics concerning webrooming shoppers is indicative of the trending webrooming phenomenon, and points toward the dire need for the addressal of the issue. The…


Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

Ezlika M. Ghazali, Dilip S. Mutum, Jiu Hui Chong, Bang Nguyen

Mobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that…


Antecedents of switching intention in the mobile telecommunications industry: A partial least square approach

Farzana Quoquab, Jihad Mohammad, Norjaya Md Yasin, Nor Liza Abdullah

This study sheds some light on factors that affect customer switching intention in the Malaysian mobile phone service industry. More particularly, the purpose of this…


The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce

Nguyen Huu Khoi, Ho Huy Tuu, Svein Ottar Olsen

The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour…


The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia

Sony Kusumasondjaja

The purpose of this paper is to explore the effectiveness of brand communication activities on Facebook, Twitter, and Instagram among major Indonesian brands by assessing…

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  • Prof Ian Phau